Custom CRM Development Cost for Real Estate: Pricing for Brokerages and Teams

Real estate CRM is a bloodbath of options. Follow Up Boss, KVCore, LionDesk, Sierra Interactive, Chime, BoomTown. Every platform promises to be the last CRM you will ever need, and every brokerage owner has the scars from two or three migrations to prove otherwise. Custom CRM development enters the conversation when your team structure, lead routing logic, or transaction workflows outgrow what the platforms can handle.

In 2026, expect to pay $10,000 to $55,000 for a custom real estate CRM build, with ongoing costs of $800 to $3,500 per month.

Basic ($10K–$18K): Contact and lead management, automated drip campaigns, basic lead routing (round robin or geographic), property search integration, task management, and agent activity tracking. Works for small teams and independent brokerages.

Mid-Range ($18K–$35K): Add intelligent lead routing (based on price range, property type, agent expertise, and response time), MLS/IDX integration for property matching, transaction management pipeline, commission tracking and split calculations, automated listing alerts, team performance dashboards, and integration with showing scheduling tools. This is where most growing brokerages land.

Advanced ($35K–$55K+): Full buyer and seller lifecycle automation, AI-powered lead scoring, predictive analytics for likely sellers, automated CMA generation, custom client portal with property search, advanced reporting with market analytics, multi-office management, and recruiting pipeline for agent acquisition. Top-producing teams and multi-office brokerages need this level.

Real estate has a unique problem: the CRM needs to manage two completely different pipelines simultaneously. The lead pipeline converts prospects into clients. The transaction pipeline manages the deal from accepted offer to closing. Most generic CRMs handle one or the other well, but not both.

Then there is lead routing. A brokerage with 30 agents needs routing logic that considers: the lead's price range, the property type, the lead source (Zillow leads go to agents who bought them, organic leads go to the floor), the agent's current load, their response time history, and their expertise in the relevant neighborhood. No off-the-shelf CRM handles all of these variables without significant customization.