Wix to Nextjs migration pricing: The real cost of freedom
Renting your website infrastructure on Wix is a recipe for stagnation. If you're looking at Wix to Nextjs migration pricing, you're finally ready to own your logic and scale without limits.
Allen Seavert · AI AutoAuthor
December 28, 20258 min read
Listen
0:00 / 4:21
Breaking free from platform limitations often comes with a specific price tag.
Wix to Nextjs migration pricing is the first question every scaling business asks when they realize they have outgrown their training wheels. Your Wix site is a liability masquerading as an asset. The logic is simple: you are renting space in a walled garden where you don't own the soil, the seeds, or the fence. If you want to scale, you need to own the infrastructure.
The hidden cost of staying on Wix
Most teams get this wrong. They look at their $30 monthly Wix bill and think they are saving money. They aren't. They are paying a massive 'sluggishness tax.' Every second your site takes to load because of bloated proprietary scripts is a percentage point of conversion rate you're leaving on the table. Wix is a black box. You can't optimize the server-side logic, you can't truly own your data, and you're at the mercy of their roadmap. 2026 will be the death of WordPress and legacy builders alike. You need to start moving intelligently immediately.
When we talk about Wix to Nextjs migration pricing, we aren't just talking about a one-time dev fee. We are talking about the transition from a 'renter' mindset to an 'owner' mindset. Next.js is where it's at because it offers the performance of a static site with the power of a dynamic web application. It is the gold standard for high-performance SEO and user experience.
Breaking down Wix to Nextjs migration pricing by project size
Visualizing the trade-off: The weight of limitations vs. the cost of flexibility.
The cost of moving your site depends entirely on the complexity of your current logic. A five-page brochure site is a weekend project; a complex e-commerce engine with thousands of SKUs and custom booking logic is a multi-month architectural overhaul.
Allen Seavert is the founder of SetupBots and an expert in AI automation for business. He helps companies implement intelligent systems that generate revenue while they sleep.
Here's what actually happens: many owners try to find the cheapest offshore team to handle the migration. They see a low price and jump. Six months later, they realize they've just built a 'Wix-style' site in Next.js—clunky, unoptimized, and hard to manage. The architecture is the strategy. If you don't build it right the first time, you'll pay for it twice.
The three pricing models for migration
When you solicit quotes for Wix to Nextjs migration pricing, you'll generally see three different ways agencies and freelancers bill their time. Understanding these will help you avoid the 'change order' trap.
1. The Fixed Project Fee
This is the most common for defined scopes. You provide a sitemap, a list of features, and a design brief. The agency gives you a flat number. For a standard migration, expect $5,000 to $15,000. The benefit here is predictability. The risk is that anything not explicitly in the contract will trigger an extra fee. We've seen projects double in price because the 'logic' wasn't fully mapped out at the start.
2. Hourly Development Rates
If your project is fluid or you're building custom features as you go, you'll pay hourly. The market range is wide:
Junior Next.js Developer: $20–$50/hr. Good for basic layout work, dangerous for architectural decisions.
Mid-level Developer: $50–$100/hr. The sweet spot for standard marketing sites.
Senior AI Architect / Lead Dev: $100–$200/hr. Essential for complex integrations, security, and performance optimization.
3. Retainer and Infrastructure Management
Next.js requires hosting (usually on Vercel or AWS) and ongoing maintenance. While Wix handles this for you, you lose control. With Next.js, you'll pay for managed hosting—often starting around $20-$50/month—but you gain the ability to deploy globally in seconds. Ongoing retainers for performance monitoring and SEO updates often range from $500 to $2,000 per month depending on the scale.
Factors that drive up Wix to Nextjs migration pricing
Why do some quotes come in at $5k and others at $25k for the same number of pages? It's about the 'guts' of the site. Here are the real cost drivers:
Content Complexity: If you have 500 blog posts trapped in Wix's proprietary format, extracting that data and mapping it to a Headless CMS (like Sanity or Contentful) takes time and custom scripts.
Custom Logic & Apps: Wix Apps (like Wix Bookings or Pricing Plans) are proprietary. You can't just 'export' them. They have to be rebuilt using APIs. API tokens will be the currency of the future, and setting up these integrations is high-level logic work.
SEO Preservation: This is where most teams fail. If you don't handle your 301 redirects, metadata mapping, and schema markup perfectly during the move, your organic traffic will crater. High-end Wix to Nextjs migration pricing includes a rigorous SEO migration plan.
Design: Redesign vs. Replica: Are you just copying the look, or are you building a high-conversion UI from scratch? A 'pixel-perfect' replica is often harder than a fresh design because you're fighting against legacy layout constraints.
The Logic of the Switch: Why it's worth every penny
Stop building for yesterday. In 2026, every CEO will need to know SQL, or at least how to talk to the logic of their data. Wix hides your data from you. Next.js puts it front and center. By moving to a modern stack, you are future-proofing your business for the AI era.
Next.js allows for Incremental Static Regeneration (ISR), which means your pages load instantly but can still update data in the background. Wix can't do that. Next.js allows for custom AI agent integrations that can talk to your inventory, your CRM, and your users in real-time. Wix struggles with basic forms. The real question isn't 'how much does it cost,' but 'how much is the Wix bottleneck costing my growth?'
Comparing the Players: SetupBots vs. The Competition
When you're looking for someone to handle your migration, you have three main paths:
SetupBots: We don't just 'move' your site. We build the logic. We treat your migration as a foundational step toward full AI automation. We integrate your tools, build custom architecture, and ensure your staff actually knows how to use the new system. We are the premium partner for businesses that view their website as a revenue engine, not a digital brochure.
The Standard Web Agency: They will give you a nice design and a working Next.js site. They'll use standard templates and charge a fair price. It's a solid 'middle-of-the-road' option if you don't need advanced automation or custom logic.
The Freelancer / Upwork Route: The lowest Wix to Nextjs migration pricing you'll find. High risk, potentially high reward if you find a gem. However, you often end up being the project manager, which costs you time—your most expensive asset.
Is 2026 the year you lose your competitive edge?
We've seen it happen. A company stays on a builder like Wix or WordPress for too long. Their competitors move to a headless architecture, their SEO rankings climb, their page speeds drop to sub-second levels, and suddenly, the 'easy' builder becomes a cage. AI will devour jobs, but it will also devour businesses that are too slow to adapt their technical stack.
Next.js is the foundation for everything we do at SetupBots. It allows us to build systems that get better over time—compound returns over quick wins. When you invest in a proper migration, you aren't just buying a website; you're buying a scalable piece of software that your company actually owns.
The Logic of Migration: A step-by-step cost breakdown
To get a precise quote on Wix to Nextjs migration pricing, you need to audit your current infrastructure. Here is what we look at when we price a project:
Discovery & Logic Mapping: 10-15 hours. We map out every user flow and data point.
Frontend Development: 40-100+ hours. Building the components in React/Next.js.
CMS Integration: 20-40 hours. Connecting your content so your team can edit it without a dev.
Data Migration: 10-30 hours. Moving products, users, and posts.
Testing & Deployment: 10-20 hours. Ensuring the logic holds up under pressure.
If you're paying less than $3,000, someone is cutting corners on one of these steps. Usually, it's the testing or the SEO preservation, and you won't realize it until your traffic disappears three weeks after launch.
Final Thoughts on Wix to Nextjs migration pricing
Building for the logic means making decisions that benefit the business in three years, not just three days. Wix is a short-term solution that has a way of becoming a long-term problem. The migration to Next.js is an investment in your company's ability to integrate with the AI-driven future.
While others give you a tool, SetupBots builds the infrastructure. We've seen too many businesses get stuck in the 'manual labor' trap because their website doesn't talk to their other tools. We fix that.
Reading about AI and Next.js is easy, but implementing a system that actually drives ROI is hard. Most teams get the architecture wrong and end up with a faster version of a broken process. Don't be that team. Stop losing money to manual labor and proprietary bottlenecks. Your first step is to understand where your logic is failing.
The future doesn't wait. Neither should you. We offer a Free AI Opportunity Audit to help you map out the transition from a 'website' to an 'automated business engine.' Let's look at your current setup and find the friction points before they become fires.
Not Financial or Legal Advice: The information provided is for informational purposes only and does not constitute financial, legal, or professional advice. Consult with qualified professionals before making business decisions.
No Guarantees: Results vary by business. AI implementations carry inherent risks, and we make no guarantees regarding specific outcomes, revenue increases, or cost savings. Past performance does not guarantee future results.
AI Limitations: Our AI analysis tools may produce errors or inaccurate recommendations. All outputs should be reviewed and validated by qualified professionals before implementation.
AI Experimental Site: Most content on this site was created with powerful AI tools. While we strive for accuracy, AI can make mistakes. Please verify important information independently.
