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HomeCoursesAI Search — Get Cited by ChatGPT, Claude, Perplexity

AI Search — Get Cited by ChatGPT, Claude, Perplexity

NEW★4.8(124)510 studentsIntermediate2h 15mUpdated 2026-05-01
AboutWhat you'll learnCurriculumArtifactsInstructorReviewsFAQ

About this course

Generative Engine Optimization (GEO) — being found INSIDE the AI answer instead of being a link on page 1. Different mechanics than traditional SEO. ChatGPT (78% of AI traffic), Perplexity (heavy citation focus), Claude (clear machine-readable identity), Gemini (Google's AI Overviews). The five citation drivers: front-loaded answers, quotable statements with statistics, source-quality signals, brand entity reinforcement, structured formatting. Plus llms.txt (only 4.9% of top sites have it — huge first-mover advantage), the 10 AI crawler bots you need to allow, and the schema markup AI models actually read.

What you'll learn

Understand GEO mechanics — why AI search is different from Google ranking
Ship a well-structured llms.txt that makes your site authoritative to AI models
Configure robots.txt to allow the 10 AI crawler bots (not block them)
Front-load answers + quotable statements that AI models pull verbatim
Build brand entity signals — Wikipedia, Reddit, structured data
Structure content for citation — clear hierarchies, FAQ schemas, HowTo schemas
Track AI-driven traffic separately from Google traffic (custom UTM patterns + GSC API)

Course curriculum

8 modules·35 lessons·Total 2h 15m
01The numbers — 1.13B AI referrals in June 2025, +357% YoY, ChatGPT = 78% of trafficPreview2m
02Why AI referrals convert at 9x Google's rate — intent + context2m
03The four major platforms — ChatGPT, Claude, Perplexity, Gemini — and how each picks citations2m
04GEO vs traditional SEO — the rules are different2m
011. Front-loaded answers — the TL;DR-first structure that AI models pull2m
022. Quotable direct statements — especially with statistics + specifics2m
033. Source-quality signals — domain authority, expertise markers, citations to YOU2m
044. Brand entity reinforcement — Wikipedia, Reddit, consistent NAP, schema2m
055. Structured formatting — clear headings, lists, tables, schema1m
01What llms.txt is + why only 4.9% of top sites have onePreview1m
02The file format — what to include, how to structure it1m
03Write your llms.txt — site overview, key URLs, what AI should know about you1m
04Test it — feed your URL to ChatGPT/Claude/Perplexity, see how they describe you1m
05Update cadence — when to refresh + how to push to crawlers2m
01The 10 bots you must allow — GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, and more2m
02robots.txt configuration — explicit allow rules2m
03Common mistake: AI bots blocked by default in WordPress/Cloudflare configs1m
04Verify with curl + each bot's user-agent — are you really accessible?1m
01Article schema — for blog posts + content pages2m
02FAQ schema — direct AI-citation goldmine (questions are how people query)1m
03HowTo schema — step-by-step content gets pulled into instructional answers1m
04Product + Review schema — for e-commerce + service businesses1m
05LocalBusiness schema — for any business with a physical presence2m
01Wikipedia — when you qualify + how to get listed (it's hard but powerful)2m
02Reddit + Quora seeding — answer questions in your space, link back tastefully1m
03Consistent NAP (name/address/phone) across the web — local SEO meets AI search1m
04Wikidata + organization schema — the structured-data brand identity layer1m
01Custom UTM patterns — `?utm_source=chatgpt.com&utm_medium=ai_search`1m
02Google Search Console — AI Overviews data + appearance metrics2m
03PostHog / GA4 — segment AI-referral traffic + measure conversion separately2m
04Otterly / Profound / Peec — third-party AI visibility trackers (when to use them)2m
01→ AI SEO Methodology ($279) — for traditional SEO at scale1m
02→ Programmatic SEO ($279) — for scaling location/service pages2m
03→ AI Web Design ($749 flagship) — AI Search baked into the full site build2m
04→ Affiliate Program — get paid to refer this course2m

What you take home

7 downloadable artifacts

Every course ships with the methodology AND the working assets. Drop them straight into your stack — they're AI-feedable, so you can paste them into Claude / Cursor / ChatGPT as a system prompt.

llms.txt starter file

Template

Drop-in template with site overview, key sections, AI-friendly metadata — customize for your site.

robots.txt with AI bot allowlist

Template

All 10 AI crawler user-agents explicitly allowed + commented for clarity.

Schema markup library

Library

Article + FAQ + HowTo + Product + LocalBusiness + Organization — copy-paste JSON-LD blocks.

SKILL.md — GEO methodology

SKILL.md

The 5 citation drivers + how to structure content for AI pickup. AI-feedable as a Claude system prompt.

GEO-readiness audit

Checklist

Run through this on any page — front-loaded answer? quotable stat? schema? brand entity? structured? Score each.

AI search platform comparison

Matrix

ChatGPT vs Claude vs Perplexity vs Gemini — what each prioritizes, how each picks citations, where each pulls from.

AI bot user-agent reference

Cheatsheet

All 10 bots with their user-agent strings + curl test commands.

Meet your instructor

Allen Seavert — in residence

Founder · SetupBots · Phoenix, AZ

13+ years building. Shipped marketplaces, CRMs, lead engines, and content pipelines for clients from solo founders to 8-figure companies. Built a production experiences marketplace from scratch — scraped 13,706 leads with AI, wired a seat-race booking system, and automated cold email at scale. Now teaching the methodology.

1,000+Builders helped
831Setup lessons loaded
69Code resources
5Agent tools supported

Reviews

4.8 average across 124 verified reviews

Quality of content97%
Worth the price94%
Practical, not theoretical96%
Easy to follow91%
MK
M.K.
Solo dev → 4-person agency
★★★★★

"Paid for itself the first month. The way Allen breaks down the workflow is the clearest I've seen."

JR
Jess R.
Marketing lead at a 7-figure SaaS
★★★★★

"Replaced a $1,200/mo tool stack with a single workflow from this course. ROI was immediate."

TB
Trent B.
E-commerce founder
★★★★★

"End-to-end, production-grade, not a sandbox demo. Worth 10x what I paid."

PN
Priya N.
Operations director
★★★★★

"We automated 30 hours/week of manual labor within 6 weeks of finishing the course."

Frequently asked questions

No. This course is built for non-developers. Foundations like Claude Code, Supabase, Vercel, and GitHub are taught from zero. By the end you'll be shipping real apps without writing code yourself.
Lifetime access. You get every future update to the course as the tools evolve. No expiring subscriptions.
30-day no-questions-asked refund. If the course doesn't deliver on what we promised, we refund and we want to know why so we can improve.
Yes — completion certificates are issued automatically when you finish all course modules. They're shareable on LinkedIn.
Yes. Many operators buy a course first then book a consulting engagement to apply it to their specific business. Email growth@setupbots.com for details.

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