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HomeCoursesProgrammatic SEO — Scale Location & Service Pages

Programmatic SEO — Scale Location & Service Pages

UPDATEDAdvanced2h 45mUpdated 2026-05-01
AboutWhat you'll learnCurriculumArtifactsInstructorFAQ

About this course

Programmatic SEO done right is the cheapest way to scale organic traffic. Done wrong, you lose your entire site's rankings to Google's scaled-content algorithm. This course teaches the planning methodology: map the variable axes (cities × services × intent modifiers), design templates that produce genuinely useful content per combination, generate at scale with AI, then handle indexation, internal linking, and schema. Includes the local-presence requirement that lets national businesses rank in every city — and the line you don't want to cross.

What you'll learn

Plan the variable axes for your business — what dimensions create real unique value per page
Design page templates that AI can fill with high-quality, differentiated content
Generate 1,000+ pages from a spreadsheet (or DB) using Next.js dynamic routes + AI content
Build the internal linking engine — each page becomes a hub linking to relevant pages
Manage indexation at scale — sitemap.xml, GSC API, monitor 'discovered not indexed'
Stay above Google's scaled-content abuse line — what's allowed, what's penalty bait
Track per-page performance — which pages rank, which need rewriting, which to deindex

Course curriculum

9 modules·41 lessons·Total 2h 45m
01What programmatic SEO is + why it's the cheapest scalable traffic sourcePreview4m
02Why most programmatic SEO gets penalized in 20263m
03The shift — Google penalizes scaled content abuse, not scaled content per se. The line is quality.3m
04Real examples — sites that nailed it (Zapier, Yelp), sites that got demolished4m
01The axes — what dimensions create real unique value (city × service, brand × competitor, etc.)Preview3m
02Pick 2–3 axes — not more. Combinatorial explosion ruins quality.3m
03Example walkthrough — 50 cities × 10 services = 500 pages of real value2m
04Bad axes — when combinations don't produce real differentiation3m
05Sizing — how many pages can you realistically support with real content?3m
01The page-template anatomy — what's static, what's variable, what's AI-generated2m
02Header / hero pattern with axis variables embedded3m
03Per-page unique content — local landmarks, regional pricing, area-specific testimonials, etc.3m
04FAQ section per page — pre-written + AI-augmented per combination3m
05Avoid 'spun content' patterns — keep variation natural3m
01Architecture — Supabase DB of axis combinations + Claude / GPT for content + Next.js dynamic routes2m
02Prompt design — load Claude with the variable values + per-page context2m
03Firecrawl integration — pull real local data per location (callback to AI SEO course)3m
04Quality filter — auto-reject pages that don't meet a quality bar3m
05Human-in-the-loop — sample N% of generated pages for manual review3m
06Iteration — refine prompts based on which pages rank vs which don't2m
01Why internal links matter more than backlinks for programmatic SEO2m
02Hub-and-spoke architecture — parent category pages + sibling cross-links2m
03Contextual linking — link within content where it makes natural sense2m
04Automated link insertion — Claude reads page content + suggests links to relevant siblings3m
01sitemap.xml — split into multiple files when you have 1000+ URLs2m
02Submit programmatically via Google Search Console API3m
03Monitor 'discovered not indexed' — Google's signal that your pages aren't worth ranking3m
04Iterate — kill underperforming pages, rewrite the marginal ones, double down on winners3m
05Bing + AI search indexation — different mechanics, equally important in 20263m
01Auto-generate LocalBusiness schema per location page2m
02Auto-generate FAQ schema from your generated Q&A content3m
03Article schema for content pages2m
04Validate at scale — Google's Rich Results Test API3m
01Why pure programmatic SEO without local presence often fails (Google's E-E-A-T)2m
02What 'local presence' means — physical location, real staff, real fulfillment3m
03National businesses with local fulfillment — when you legitimately deserve to rank everywhere3m
04Don't fake it — the penalties are brutal and recovery takes 6-18 months3m
01→ AI SEO Methodology — traditional SEO at scale2m
02→ AI Search — get cited by ChatGPT/Claude/Perplexity (different game)2m
03→ AI Web Design — full builds with programmatic SEO baked in2m
04→ Affiliate Program2m

What you take home

8 downloadable artifacts

Every course ships with the methodology AND the working assets. Drop them straight into your stack — they're AI-feedable, so you can paste them into Claude / Cursor / ChatGPT as a system prompt.

Variable-axis planning worksheet

Template

Map your 2-3 dimensions, score each combo for unique-value potential, decide what to generate.

Programmatic SEO Next.js + Supabase starter

Starter

Working `/[city]/[service]/page.tsx` dynamic route with DB-driven content + auto-generated schema + sitemap. Drop in axis values, deploy.

SKILL.md — programmatic SEO methodology

SKILL.md

Plan → template → generate → link → index → iterate. AI-feedable as a Claude system prompt.

AI content-generation pipeline

Code

Node.js script — read axis combos from Supabase, generate page content with Claude, save back to DB with quality scores.

Internal linking engine

Code

Reads your page content, finds relevant siblings, suggests links — apply automatically or review queue.

Pre-launch quality gate

Checklist

Verify before publishing 1000 pages — uniqueness % vs siblings, schema valid, internal links wired, no duplicate content.

Stay-above-the-penalty checklist

Checklist

The lines you don't want to cross when scaling pages with AI — Google's 2026 stance, with examples.

Programmatic SEO use-case matrix

Matrix

City × service, brand × competitor, integration × platform — when each works, what data you need.

Meet your instructor

Allen Seavert — in residence

Founder · SetupBots · Phoenix, AZ

13+ years building. Shipped marketplaces, CRMs, lead engines, and content pipelines for clients from solo founders to 8-figure companies. Built a production experiences marketplace from scratch — scraped 13,706 leads with AI, wired a seat-race booking system, and automated cold email at scale. Now teaching the methodology.

13+Years building
5Agent tools supported
100%Of the catalog — free

Take these next

Curated follow-ups to this course — all free:

AI SEO — Scale Traditional SEO with AI

Traditional SEO at scale. Weaponize Claude with deep SEO context, then optimize H1/metadata/schema/image alt across every page automatically. Includes the SEMrush + Firecrawl SERP-scraping play, and the location-page methodology that ranks one site for a thousand cities.

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AI Search — Get Cited by ChatGPT, Claude, Perplexity

AI search sent 1.13B referral visits in June 2025 (+357% YoY) — and ChatGPT referrals convert at 15.9% vs Google's 1.76% (9x higher). Most sites don't even have llms.txt. This is the 2026 GEO playbook.

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AI Web Design — The Flagship

Stop building websites. Start building custom software with Claude Code as your engineer. The full methodology — /brand → home → DB → APIs → tracking → security → ship — wrapped in the MVP mindset that ships working products instead of dreaming about perfect ones. Includes the $50–100K HVAC-software vision + DFY upsell path. Bundle-equivalent: 60% off the sum of included course content.

Free

Frequently asked questions

No. This course is built for non-developers. Foundations like Claude Code, Supabase, Vercel, and GitHub are taught from zero. By the end you'll be shipping real apps without writing code yourself.
Lifetime access. You get every future update to the course as the tools evolve. No expiring subscriptions.
30-day no-questions-asked refund. If the course doesn't deliver on what we promised, we refund and we want to know why so we can improve.
Yes — completion certificates are issued automatically when you finish all course modules. They're shareable on LinkedIn.
Yes. Many operators buy a course first then book a consulting engagement to apply it to their specific business. Email growth@setupbots.com for details.

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